Kholoud is well known for being a highly passionate strategic thinker & marketing expert with over 20 years of experience building reputable & beloved brands across the globe.
In addition to holding an MBA in marketing from Lincoln University, UK & driven by her continuous strive to grow brands, Kholoud has been engaged in setting & applying successful strategies both in emerging (Middle East & Africa) as well as developed markets (Canada & Europe) to advance mega brands – – such as L’Oreal Paris, Neutrogena, Listerine, Johnson’s Baby, Nexium, Cetaphil to name a few, across a wide range of categories targeting patients, consumer & shoppers.
Kholoud is now extensively involved in designing workshops, brain storming sessions & seminars addressed to marketing teams to evolve consumer journey maps & touch points both offline & online & significantly improve brand performance through consumer intimacy models.